Music app Shazam has announced a partnership with online music retailer Beatport.
The deal will see the UK firm, which passed 275 million users last year, gain immediate access to Beatport’s entire catalogue of music. The Shazam app is designed for mobile users to identify—or “tag”—songs stored on its databases. The company says the technology will be able to identify songs that have been slowed down or sped up, with around 1.5 million new tracks added to its database, which previously stood at 25 million.
Will Mills, Shazam’s director of music and content, said 31 of the top 100 most tagged tracks of 2012 were dance music. Mills said: “From Ibiza to LA to Tokyo and beyond, fans of electronic dance music… will now be able to experience more of the dance tracks they love every time they use Shazam when they go out.” Beatport CEO Matthew Adell echoed these sentiments: “Adding the Beatport catalogue to Shazam’s database is a great way for fans of dance music to discover songs that are being played by DJs all over the world,” he said. “Our partnership also gives DJs and producers exposure to an enormous audience of potential new fans.”